WHO WE HELP
The kinds of organizations we help, and the industries they represent, are as varied as today’s business landscape. Here are a few scenarios where AD Marketing Pro’s Hanford and Fresno California’s Agency marketing teams are used most frequently and can make the greatest impact.
1.Enterprises looking to manage growth.
These organizations have moved past the startup phase — can no longer rely on the product to sell itself — and now have funds to reinvest in marketing. They need a bona fide pro to strategize and execute the marketing effort — as opposed to the inexperienced internal person who has been “handling it” up to now.
AD Marketing Pro’s outsource marketing model is ideal for providing the top-flight marketing that is the crucial next step in their business life cycle. This is an important evolution when an organization can no longer be content with a marketing generalist who is already wearing too many hats.
2.Companies who’ve stagnated.
Many organizations are in this predicament. They’ve largely overlooked marketing, or have yet to reinvest in marketing assets. Any existing assets tend to be poorly written, dated and weak overall. As a result, they often lag behind smaller competitors and upstarts in the battle for new business.
AD Marketing Pro helps these organizations to get a firm grasp on current reality. We then put together a focused strategy and tactical plan to strengthen their overall program and marketing assets. This gives them a new level of credibility and relevance, while enabling them to reinvent themselves to meet today’s continually changing business environment. It also empowers them to go from Point A to a higher Point B — by providing the well-crafted strategy and precision they’ve been lacking until now.
3.Venture-backed startups.
The need to wear many hats is particularly immediate and intense for a startup enterprise. As a result, the idea of putting together an in-house marketing department is not only daunting but unfeasible.
AD Marketing Pro is a proven way for a relatively new company to hit the ground running with a comprehensive, turnkey marketing effort. This enables a startup to keep the overall program cost at a manageable level — without sacrificing the marketing expertise it truly needs to survive and thrive.
4.Non-profits in need of marketing support.
While non-profits are busy making the world a better place, they often face the daunting task of building awareness of their mission with minimal budgets and limited internal marketing resources. In addition, they often must market simultaneously to two distinct audiences – the end user that their cause supports and the constituencies and donors that support the cause.
AD Marketing Pro’s model that provides the marketing resources and expertise needed on an outsourced basis is an ideal solution to these pain points. Our non-profit expertise includes donor file audits, annual giving database segmentation, and the crafting and implementation of annual giving and fundraising campaigns.