Taking Organizations From One Level To The Next

What we do varies by client, but at our core there is a universal underlying simplicity to our mission: We take organizations from one level of lead flow and revenues to the next. Whether our client is a stagnating company that has lost its momentum, a start-up looking to introduce new products and services to new markets or a non-profit looking to attract a larger donor base, our job is to grow their top line.

Crafting And Implementing Marketing Strategy

Just as it would be for an in-house marketing department, Ad Marketing Pro’s focus is to identify the most cost-effective strategies, channels and solutions to meet your marketing and growth objectives. Most of our client engagements begin with the writing of a robust, strategic marketing plan. This establishes a solid and actionable foundation for your entire business development effort.

Ad Marketing Pro’s not only writes the strategy, but also executes on that strategy. This means we work side-by-side with you, onsite and on location, to work through the details. We hold intensive bi-weekly meetings to keep everyone on the same page. We also follow up with detailed monthly executive summaries to ensure goals are being met and priorities are being kept in view.

This effective meshing of strategy and tactics is what enables us to function as an end-to-end marketing resource for organizations looking for marketing expertise. Just as an in-house strategic marketing department would do, we assume responsibility and accountability for a cohesive program — as opposed to generating individual projects which are often loosely connected or unrelated.

Sales and Marketing Strategy Redefined.

Many marketing firms and agencies claim to develop marketing strategy. What they really provide is loosely-written, self-serving strategy with little impact on your top-line growth. Plus, you’re often faced with executing this strategy on your own. At Ad Marketing Pro, we’re also responsible for implementing the marketing strategy we’ve written. That’s why we make sure our strategy is practical, highly detailed and actionable. This sense of ownership is crucial to achieving the results, revenue and profitability your strategy is designed to generate. What’s more, we’ll show exactly how we’re going to take you from Point A to Point B — what needs to be prioritized — and how long it’s going to take.

Getting to know you quickly.

At Ad Marketing Pro, our deep dive into what your company is about begins on day one. This gets us up the learning curve very quickly in order to hit the ground running to avoid wasting time and money. In this intense and accelerated discovery process, a two or three-person Ad Marketing Pro’s team forms a deep knowledge of your organization. This includes one-on-one interviews with key people, a survey of your current initiatives and sales and marketing assets, and in-depth competitive and customer research. In fact, we often uncover pain points and disconnects that have little to do with marketing. Our dedicated strategists — people who are solely dedicated to writing marketing strategy — then mine this input to create specific recommendations that meet both your big-picture and immediate needs and objectives.

Real-world recommendations.

What we deliver isn’t an academic exercise. We provide an actionable strategic plan that is far more detailed and comprehensive than what our competitors offer. This is true whether you’re looking for a far-reaching, long-term plan — or whether you need a well-thought-out, quick-start strategy to address immediate needs. Take our marketing strategy slide-deck for instance. Unlike the boilerplate presentations you’ll usually see, our comprehensive and fully customized plans typically run 60 slides or more. Each one of these slides contains valuable observations, insights and real-world recommendations to help create a focused and meaningful path forward for your business generation effort.

Creating a detailed roadmap.

Once we’ve assembled your sales and marketing strategy, the next step is to carry out the initiatives you want to focus on. To drive this process, we create a highly detailed and prioritized calendar with step-by-step action items. Our implementation calendar maps out exactly what we need to do for you — month by month, week by week, and even day by day — to meet specific goals and milestones. By laying out this detailed road map, Ad Marketing Pro is fully accountable and transparent. We’re very clear about what we’re going to accomplish, when it’s going to be finished, and what you can expect to pay for our services. Unlike other firms, you don’t have to blindly trust us to be efficient and effective. You can literally track our progress and results from start to completion.

Assets that convert new business.

Facts are, it does little good to spend all of your time and budget generating leads if you don’t have the high quality marketing assets it takes to convert those leads.

According to a recent marketing industry study, the average website conversion rate in 2017 was about 6%. Think about what that would mean for sales and revenue if your conversion could be more like 10%, or even 15%.

This is why, at Ad Marketing Pro, we see the creation of a website — and all your content marketing assets for that matter — purely as a means to an end. Unlike other firms, it’s not about making your company look cool, or winning awards for creativity. It’s all about the ultimate goal of generating leads and winning business.

Building a differentiated brand.

As part of our initial discovery process, Ad Marketing Pro will take inventory of all your current branding and content marketing assets. After conducting an in-depth review, we’ll make recommendations on how to strengthen and augment these assets in terms of overall impact and performance. In addition, we’ll suggest ways these assets can play a more effective and strategic role at each stage of the customer’s journey with your brand.

The ability to truly differentiate your brand — and to convert business — depends in large part on having top-flight marketing assets. Accordingly, Ad Marketing Pro has developed and vetted a proven network of select creative partners from across the state and the nation. Under our guidance, these low-overhead free agents produce exceptional results for our clients at very affordable price points.

The tangible benefit is this: Unlike the typical agency with in-house creative, Ad Marketing Pro isn’t limited to using whoever’s on our payroll. We can source and manage the right talent for your project, no matter where that person happens to reside. As a result, our clients benefit from superior-quality creative at reasonable prices —something they haven’t been able to access or afford up to now.

Aligning with the customer decision journey.

For decades, the customer decision journey was viewed as a “sales funnel” — where customers quickly narrow down the brands they’re considering until the all-important point of sale.

Today, with the explosion of product choices, digital channels and available knowledge, the customer’s decision journey is much less straightforward. It is typically shaped over a period of time by a variety of messaging touchpoints — and doesn’t end at the point of sale.

At Ad Marketing Pro, the foundation of our loyalty marketing efforts is our ability to map this complex decision journey — while helping you to fine-tune and maximize the various touch points that influence customer decisions and loyalty over time.

The goal is to create a wow experience at every turn in the customer relationship. Ad Marketing Pro will help you to map out and strengthen every current touch point, and suggest new ones to add to the mix. Then we look to increase your wow factor across the board through powerful, loyalty-building “after the sale” experiences.

Various retention strategies we use.

At Ad Marketing Pro, we’ve developed a number of strategic methods to help our clients generate more business from their existing customers. These methods, which go above and beyond those offered by other marketing firms, include:

• Decision Journey Optimization
• Customer Outreach Calendar Build-out
• Database Segmentation
• Customer Advisory Boards
• Customer Summit Events
• Off-Peak Promotions

Actionable Insights.

Gut instinct doesn’t cut it in today’s marketing landscape. Increasingly, marketing is being driven by concrete data analysis. What used to be viewed as an art is now more of a science.

Companies are amassing more and more data on their marketing activities, customers and more, but the data is only worth something if you have the resources to analyze it. Ad Marketing Pro can help you and your team make sense of that data, to transform it from information to insight.

Whether you’re just getting started with Data Analysis, or looking to improve your existing efforts, Ad Marketing Pro can help. Our team of dedicated strategists and account managers can help you not only feel like your marketing efforts are working, but show you that they are.

Data Analytics Projects.

Our team has developed experience in a wide array of data analysis projects. These go beyond just reporting, we make sure to put the time in up front to ensure that we’re developing actionable and observable recommendations from the get-go.

• Database Segmentation
• Customer Trends
• Non-Profit Donor Analysis
• Campaign Tracking
• Market Research
• Demographic Targeting

Crafting a content marketing strategy that generates more business.

Effective marketing today is all about storytelling. As opposed to relying on a dry presentation of facts through traditional messaging methods — i.e. mission statement, value proposition, features and benefits, bullets — the most successful marketers create stories that both humanize their offerings and engage their audiences. The true power of telling a compelling brand story is the generation of more business. More and more today, the appeal of an authentic brand story is the difference between someone choosing to explore your site further — or leaving to view a competitor’s site.

At Ad Marketing Pro, we help you to craft an effective branding strategy that will resonate with your target audience. This story isn’t about you, and how great your product, service or company is. It speaks directly to the pain points your audience is experiencing. It describes how you can solve the problems they face over the short and long term.

Some examples of effective storytelling.

What kind of a story can your brand tell about itself? Is there an interesting story about why you got into the business in the first place? Were certain products developed and/or refined to solve common customer pain points? Can we engage real customers to talk about what they like about your company in a very personal way?

The possibilities are endless. At Ad Marketing Pro, our goal is to develop a content marketing strategy that makes prospects and customers want to identify with your brand. We do this in a way that aligns with your big-picture messaging strategy, the particular industry you’re in, and the demographics of your targeted audiences.

Giving your sales force the attention it deserves.

Many business owners don’t view the sales function with the same scrutiny as the marketing function. However in many cases, when you add up all the salaries, commissions and expense reports, it is the most expensive lead generation channel an organization has.

At Ad Marketing Pro, our sales force optimization expertise enables business owners to begin maximizing their sales efforts. We have the unique capability to analyze and improve how your sales force goes about its daily work. We’ll help you take a hard look at a number of important factors for lead generation success. This includes an examination of whether you have the right people in the right seats — equipped with the proper tools and game plan — to close the costly and valuable leads being generated by your marketing effort. We then develop recommendations and strategies to help optimize their methods for getting in front of new prospects — and for staying in front of current customers to increase existing business.

Strengthening the sales function.

The following are specific ways Ad Marketing Pro can help you refine and optimize your sales force for maximum efficiency and results.

• Job Descriptions
• Incentive Structures
• Metrics & Management
• Marketing Tools & Assets
• Targeted Sales Presentations
• Account Management
• CRM Marketing

Providing the tools and practices to retain and attract talent

Human Resource leaders in developed economies are experiencing a major talent gap that is leading to a talent war for the most sought after profiles. Competing for talent is what HR departments do for a living but the major trends that are affecting the commercial world are now starting to affect the HR world. The same way the consumer has become informed, connected and overall more powerful, talented profiles are more difficult to attract and to retain than ever before. According to a World study, in advanced economies, up to 95 million workers could lack the skills needed for employment by 2020. As a result, a firm’s ability to attract and retain the best talent has become a critical source of competitive advantage but also requires new sets of tools.

Over the years, Ad Marketing Pro has developed a unique approach that helps companies grow their customer base. “Talent” or “AD Marketing Pro” has always been at the center of our work. Ad Marketing Pro considers a firm’s HR department like a business who’s mission is to retain and attract its “customer” also called “talent”. Vice-Presidents of HR or HR Directors are really CEOs of their own HR business and need to manage and allocate budgets to critical capabilities. Marketing is one of those capabilities and an important one given the current pressures in the talent market.

Ad Marketing Pro’s  program leverages our successful business model to help HR departments market their firm to current and future talent through the implementation of 5 independent modules designed to: